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Can my representative apply for a trademark grant on my behalf?

Written by Jan Buza

Co-founder of Trama

Yes, your legal representative can apply for available grant programs on your behalf as part of managing your trademark registration. This is pretty ordinary, for example, for the EUIPO's SME Fund. A representative often handles both the grant application and the trademark filing.

Before filing the application, you should confirm that your trademark attorney or online legal service can assist with grant applications as part of their service. The process and timing requirements for grant applications vary, so coordinating the grant application with the trademark filing from the outset is advisable.

Related questions

Candy Crush Saga trademark as a barrier to any other saga in gaming

Candy Crush Saga is one of the classic games for wasting time while at work. Its publisher’s efforts to secure a trademark for “saga” and “candy” have been detrimental to the competitors’ growth, once again proving the effective contribution of trademark registration towards business success.

Can you change your trademark over time?

Brands tend to evolve and undergo numerous changes over time. Many companies have changed their names to cater to a larger audience, either by altering their original logos for a more modern look or abandoning controversial words in their slogans. As the company expands beyond its planned offerings of goods and services or decides to take a different direction altogether, usually what follows are certain changes or even complete rebranding. A common question is then: can trademarks change over time? Well, it depends.

Trademark Registration: DIY vs Professional Service

Filing for trademark registration is something anybody can do with a single online application. Many business owners, however, decide to wait with trademark registration because the process can appear quite complicated at first sight. Applying without a legal representative can be a difficult and time-consuming process. Mistakes and errors are easy to make and can lead to weak trademark protection or the rejection of your trademark registration altogether.