When should I register my trademark?
Timing is everything, and this is especially true when it comes to trademark registration. Choosing to trademark your brand at the right time is much more important than you would think.
Famous brands' IP cases concerning the "Reputation"
Selected cases
Case no.: R0259/2019-2
Decision date: 02 Oct, 2020
Jurisdiction: European Union
Subject matter: Reputation, Similarity of the signs, Well known trade mark
Case no.: R0559/2017-4
Decision date: 22 Nov, 2017
Jurisdiction: European Union
Subject matter: Dissimilarity of goods and services, Reputation
Case no.: 91187118
Decision date: 30 Mar, 2012
Jurisdiction: United States
Subject matter: Likelihood of confusion, Similarity of goods and services, Reputation, Dilution
Case no.: R0134/2020-1
Decision date: 23 Feb, 2021
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Likelihood of confusion, Reputation, Similarity of goods and services, Similarity of the signs
Case no.: R0473/2022-2
Decision date: 29 Nov, 2022
Jurisdiction: European Union
Subject matter: Reputation, Unfair advantage, Similarity of the signs, Similarity of goods and services
Case no.: R0651/2018-1
Decision date: 20 Feb, 2019
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Likelihood of confusion, Reputation, Well known trade mark
Case no.: R1588/2009-4
Decision date: 14 Jun, 2011
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Detriment to earlier mark, Dilution of distinctiveness, Dissimilarity of goods and services, Enhanced distinctiveness, Identity of goods and services, Likelihood of confusion, Phonetic similarity, Principle of legality, Reputation, Similarity of goods and services, Unfair advantage, Visual similarity
Case no.: 91176027
Decision date: 19 Mar, 2012
Jurisdiction: United States
Subject matter: Likelihood of confusion, Similarity of goods and services, Reputation, Sales figures
Case no.: R2421/2018-1
Decision date: 04 Sep, 2020
Jurisdiction: European Union
Subject matter: Reputation, Similarity of goods and services, Similarity of the signs
Case no.: R1821/2018-1
Decision date: 27 Mar, 2019
Jurisdiction: European Union
Subject matter: Conceptual similarity, Reputation
Case no.: R0314/2006-2
Decision date: 29 Mar, 2007
Jurisdiction: European Union
Subject matter: Document from third party, Likelihood of confusion, Phonetic dissimilarity, Reputation, Substantiation of earlier right, Visual dissimilarity
Case no.: 91208352
Decision date: 27 May, 2014
Jurisdiction: United States
Subject matter: Dissimilarity of goods and services, Likelihood of confusion, Reputation
Case no.: R2088/2020-2
Decision date: 11 Oct, 2021
Jurisdiction: European Union
Subject matter: Common element, Enhanced distinctiveness, Reputation, Similarity of the signs
Case no.: R1611/2018-4
Decision date: 14 Dec, 2022
Jurisdiction: European Union
Subject matter: Reputation, Distinctiveness acquired by use, Restriction of the list of goods and services, Visual similarity, Phonetic similarity, Likelihood of confusion, Proof of use
Case no.: R1137/2022-1
Decision date: 17 Feb, 2023
Jurisdiction: European Union
Subject matter: Reputation, Dissimilarity of goods and services, Likelihood of confusion
Case no.: 91103997
Decision date: 08 May, 2000
Jurisdiction: United States
Subject matter: Visual similarity, Likelihood of confusion, Reputation
Case no.: 91219851
Decision date: 17 Aug, 2017
Jurisdiction: United States
Subject matter: Phonetic similarity, Reputation, Dissimilarity of goods and services
Case no.: 91194716
Decision date: 17 Jul, 2015
Jurisdiction: United States
Subject matter: Reputation, Unfair advantage, Phonetic similarity, Visual similarity, Likelihood of confusion
Case no.: 91125404
Decision date: 30 Sep, 2005
Jurisdiction: United States
Subject matter: Dissimilarity of goods and services, Phonetic similarity, Reputation
Case no.: 91218136
Decision date: 29 Apr, 2015
Jurisdiction: United States
Subject matter: Likelihood of confusion, Visual similarity, Unfair advantage, Reputation
Case no.: 91221648
Decision date: 08 Jun, 2020
Jurisdiction: United States
Subject matter: Likelihood of confusion, Phonetic similarity, Unfair advantage, Reputation
Case no.: R0042/2022-5
Decision date: 30 Jan, 2023
Jurisdiction: European Union
Subject matter: Likelihood of confusion, Reputation, Similarity of goods and services, Similarity of the signs, Unfair advantage
Case no.: R2279/2017-2
Decision date: 10 Feb, 2018
Jurisdiction: European Union
Subject matter: Detriment to earlier mark, Reputation, Similarity of goods and services, Similarity of the signs, Unfair advantage
Case no.: R1134/2019-4
Decision date: 29 Jun, 2020
Jurisdiction: European Union
Subject matter: Identity of goods and services, Reputation, Unfair advantage
Case no.: R0155/2002-4
Decision date: 09 Mar, 2003
Jurisdiction: European Union
Subject matter: Conceptual similarity, Detriment to earlier mark, Dominant element, Reputation, Similarity of the signs, Unfair advantage
Case no.: R0143/2010-1
Decision date: 14 Apr, 2011
Jurisdiction: European Union
Subject matter: Identity of goods and services, Likelihood of confusion, Phonetic similarity, Reputation, Visual similarity
Case no.: R0141/2011-1
Decision date: 29 Sep, 2011
Jurisdiction: European Union
Subject matter: Identity of goods and services, Likelihood of confusion, Reputation, Similarity of goods and services, Similarity of the signs
Case no.: R1110/2008-2
Decision date: 26 Feb, 2009
Jurisdiction: European Union
Subject matter: Dissimilarity of signs, Identity of the signs, Likelihood of confusion, Phonetic dissimilarity, Reputation, Unfair advantage, Visual dissimilarity
Case no.: R0592/2008-1
Decision date: 28 Jan, 2009
Jurisdiction: European Union
Subject matter: Dissimilarity of signs, Identity of goods and services, Likelihood of confusion, Phonetic dissimilarity, Reputation, Visual dissimilarity
Case no.: R1988/2022-4
Decision date: 29 Mar, 2023
Jurisdiction: European Union
Subject matter: Reputation, Unfair advantage, Visual similarity, Phonetic similarity, Weak element
Case no.: R2384/2017-1
Decision date: 27 May, 2019
Jurisdiction: European Union
Subject matter: Likelihood of confusion, Phonetic similarity, Reputation
Case no.: R1119/2008-2
Decision date: 22 Jun, 2009
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Identity of goods and services, Likelihood of confusion, Phonetic dissimilarity, Relevant territory, Reputation, Visual dissimilarity
Case no.: R1526/2018-2
Decision date: 27 Mar, 2019
Jurisdiction: European Union
Subject matter: Dissimilarity of signs, Likelihood of confusion, Reputation
Case no.: R1416/2021-5
Decision date: 20 Apr, 2022
Jurisdiction: European Union
Subject matter: Detriment to earlier mark, Dissimilarity of goods and services, Enhanced distinctiveness, Reputation, Withdrawal
Case no.: R1068/2018-2
Decision date: 21 Feb, 2019
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Enhanced distinctiveness, Identity of goods and services, Likelihood of confusion, Phonetic similarity, Reputation, Similarity of goods and services, Similarity of the signs, Visual similarity, Withdrawal
Case no.: R2430/2015-5
Decision date: 08 Mar, 2016
Jurisdiction: European Union
Subject matter: Common element, Evidence of use, Phonetic similarity, Reputation, Unfair advantage, Visual similarity
Case no.: R2257/2017-2
Decision date: 07 Apr, 2018
Jurisdiction: European Union
Subject matter: Enhanced distinctiveness, Evidence of use, Identity of goods and services, Reputation, Similarity of goods and services, Similarity of the signs
Case no.: R0237/2017-2
Decision date: 23 Jan, 2018
Jurisdiction: European Union
Subject matter: Common element, Enhanced distinctiveness, Figurative trade mark, Likelihood of confusion, Phonetic similarity, Reputation, Similarity of goods and services, Visual similarity
Case no.: R1274/2017-1
Decision date: 29 Sep, 2017
Jurisdiction: European Union
Subject matter: Conceptual similarity, Distinctive element, Dominant element, Evidence of use, Extent of use, Figurative element, Figurative trade mark, Nature of the goods and services, Phonetic similarity, Reputation, Similarity of the signs, Unfair advantage, Visual similarity, Remittal from GC/CJ
Case no.: R1936/2017-2
Decision date: 28 May, 2018
Jurisdiction: European Union
Subject matter: Common element, Conceptual similarity, Enhanced distinctiveness, Phonetic similarity, Reputation, Similarity of the signs, Unfair advantage, Visual similarity
Case no.: 91254670
Decision date: 18 Jan, 2022
Jurisdiction: United States
Subject matter: Likelihood of confusion, Phonetic similarity, Reputation, Dilution
Case no.: R0065/2009-2
Decision date: 04 Nov, 2011
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Dissimilarity of signs, Likelihood of confusion, Nature of the goods and services, Phonetic dissimilarity, Reputation, Visual dissimilarity
Case no.: R1036/2011-2
Decision date: 20 Jun, 2012
Jurisdiction: European Union
Subject matter: Complementary goods and services, Identity of goods and services, Likelihood of confusion, Phonetic similarity, Reputation, Similarity of goods and services, Similarity of the signs, Unfair advantage, Visual similarity
Case no.: 91208437
Decision date: 22 Mar, 2013
Jurisdiction: United States
Subject matter: Likelihood of confusion, Phonetic similarity, Reputation
Case no.: 91194117
Decision date: 14 Jul, 2014
Jurisdiction: United States
Subject matter: Dissimilarity of goods and services, Phonetic similarity, Reputation
Case no.: 91178758
Decision date: 29 Sep, 2014
Jurisdiction: United States
Subject matter: Reputation, Unfair advantage, Phonetic similarity, Visual similarity, Likelihood of confusion
Case no.: R0487/2017-2
Decision date: 26 Mar, 2018
Jurisdiction: European Union
Subject matter: Common element, Conceptual similarity, Descriptive element, Distinctive element, Identity of goods and services, Likelihood of confusion, Phonetic similarity, Reputation, Visual similarity, Weak element, Withdrawal
Case no.: R0091/2002-3
Decision date: 03 May, 2003
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Database printout, Dissimilarity of signs, Essential element to be translated, Likelihood of confusion, New submission on appeal, Reputation, Right to be heard, Substantiation of earlier right, Visual dissimilarity, Well known trade mark
Case no.: T-428/18
Decision date: 10 Oct, 2019
Jurisdiction: European Union
Subject matter: Reputation, Unfair advantage, Similarity of goods and services, Similarity of the signs
Case no.: R1190/2007-4
Decision date: 19 Feb, 2009
Jurisdiction: European Union
Subject matter: Conceptual similarity, Enhanced distinctiveness, Identity of goods and services, Likelihood of confusion, Phonetic similarity, Reputation, Restriction of the list of goods and services, Similarity of goods and services, Visual similarity
Case no.: R1483/2016-1
Decision date: 06 Aug, 2017
Jurisdiction: European Union
Subject matter: Common element, Dissimilarity of signs, Passing off, Reputation
Case no.: R2576/2017-5
Decision date: 26 Sep, 2018
Jurisdiction: European Union
Subject matter: Likelihood of confusion, Reputation, Unfair advantage
Case no.: R2392/2017-2
Decision date: 06 Dec, 2019
Jurisdiction: European Union
Subject matter: Dissimilarity of goods and services, Dominant element, Enhanced distinctiveness, Reputation, Similarity of goods and services
Case no.: R0212/1999-2
Decision date: 23 Sep, 2003
Jurisdiction: European Union
Subject matter: Coexistence of trade marks, Competence of the boards, Reputation
Case no.: R0354/2012-1
Decision date: 09 Jun, 2012
Jurisdiction: European Union
Subject matter: Detriment to earlier mark, Dilution of distinctiveness, Distinctive element, Dominant element, Figurative element, Identity of goods and services, Likelihood of confusion, Phonetic similarity, Reputation, Similarity of the signs, Tarnishment of reputation, Unfair advantage, Visual similarity, Well known trade mark
Case no.: R1563/2010-2
Decision date: 25 Oct, 2011
Jurisdiction: European Union
Subject matter: Detriment to earlier mark, Figurative trade mark, Identity of goods and services, Likelihood of confusion, Reputation, Similarity of goods and services, Unfair advantage, Visual similarity
Case no.: 91254139
Decision date: 20 Apr, 2021
Jurisdiction: United States
Subject matter: Phonetic similarity, Dissimilarity of goods and services, Likelihood of confusion, Unfair advantage, Reputation
Case no.: 91247956
Decision date: 10 Sep, 2020
Jurisdiction: United States
Subject matter: Phonetic similarity, Dissimilarity of goods and services, Likelihood of confusion, Unfair advantage, Reputation
Case no.: 91269468
Decision date: 14 Apr, 2023
Jurisdiction: United States
Subject matter: Likelihood of confusion, Phonetic similarity, Reputation
Case no.: 91208950
Decision date: 09 Mar, 2015
Jurisdiction: United States
Subject matter: Phonetic similarity, Dissimilarity of goods and services, Likelihood of confusion, Unfair advantage, Reputation
Case no.: 91238114
Decision date: 22 May, 2020
Jurisdiction: United States
Subject matter: Identity of goods and services, Likelihood of confusion, Reputation, Similarity of goods and services, Similarity of the signs
Case no.: R2451/2019-1
Decision date: 18 Mar, 2021
Jurisdiction: European Union
Subject matter: Likelihood of confusion, Reputation, Similarity of goods and services, Similarity of the signs
Case no.: R1677/2020-1
Decision date: 28 Oct, 2021
Jurisdiction: European Union
Subject matter: Dissimilarity of goods and services, Reputation, Similarity of the signs, Unfair advantage
Case no.: R2991/2019-1
Decision date: 04 Jun, 2021
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Identity of goods and services, Reputation, Similarity of the signs
Case no.: R1399/2021-1
Decision date: 27 Feb, 2023
Jurisdiction: European Union
Subject matter: Reputation, Cross appeal
Case no.: R2420/2020-1
Decision date: 23 Jan, 2023
Jurisdiction: European Union
Subject matter: Reputation, Unfair advantage
Case no.: R0991/2022-5
Decision date: 24 Jan, 2023
Jurisdiction: European Union
Subject matter: Likelihood of confusion, Visual similarity, Phonetic similarity, Similarity of goods and services, Dissimilarity of goods and services, Reputation
Case no.: R2479/2010-2
Decision date: 13 Feb, 2012
Jurisdiction: European Union
Subject matter: Coexistence of trade marks, Conceptual similarity, Distinctive element, Identity of goods and services, Likelihood of confusion, Phonetic similarity, Reputation, Similarity of the signs, Unfair advantage, Visual similarity
Case no.: R0132/2011-2
Decision date: 02 Sep, 2012
Jurisdiction: European Union
Subject matter: Common element, Conceptual similarity, Enhanced distinctiveness, Likelihood of confusion, Phonetic similarity, Relevant territory, Reputation, Similarity of goods and services, Similarity of the signs, Unfair advantage, Visual similarity
Case no.: R0151/2022-1
Decision date: 13 Feb, 2023
Jurisdiction: European Union
Subject matter: Likelihood of confusion, Dissimilarity of signs, Enhanced distinctiveness, Reputation, Unfair advantage, Belated evidence
Case no.: R0069/2009-1
Decision date: 01 Nov, 2010
Jurisdiction: European Union
Subject matter: Detriment to earlier mark, Dilution of distinctiveness, Enhanced distinctiveness, Likelihood of confusion, Reputation, Unfair advantage
Case no.: R2389/2020-4
Decision date: 18 Jan, 2023
Jurisdiction: European Union
Subject matter: Detriment to earlier mark, Dissimilarity of goods and services, Likelihood of confusion, Reputation, Similarity of the signs, Unfair advantage, Weak element
Case no.: R1099/2020-4
Decision date: 15 Feb, 2021
Jurisdiction: European Union
Subject matter: Detriment to earlier mark, Dissimilarity of signs, Reputation, Unfair advantage, Weak element
Case no.: 91242189
Decision date: 07 Dec, 2020
Jurisdiction: United States
Subject matter: Reputation, Likelihood of confusion, Similarity of goods and services, Similarity of the signs
Case no.: 91170868
Decision date: 07 Jun, 2012
Jurisdiction: United States
Subject matter: Detriment to earlier mark, Dissimilarity of goods and services, Enhanced distinctiveness, Reputation, Withdrawal
Case no.: 91263621
Decision date: 28 Mar, 2023
Jurisdiction: United States
Subject matter: Identity of goods and services, Likelihood of confusion, Reputation, Similarity of goods and services, Similarity of the signs
Case no.: R0549/2022-5
Decision date: 03 Oct, 2023
Jurisdiction: European Union
Subject matter: Likelihood of confusion, Proof of use, Enhanced distinctiveness, Reputation
Case no.: 91245851
Decision date: 28 Oct, 2022
Jurisdiction: United States
Subject matter: Likelihood of confusion, Similarity of goods and services, Reputation, Dilution
Case no.: 91243297
Decision date: 10 Jan, 2022
Jurisdiction: United States
Subject matter: Likelihood of confusion, Similarity of goods and services, Reputation, Dilution
Case no.: R 1023/2016-4
Decision date: 13 Feb, 2017
Jurisdiction: European Union
Subject matter: Complementary evidence, Conceptual similarity, Database printout, Distinctive element, Dominant element, Enhanced distinctiveness, Evidence of use, Identity of goods and services, Likelihood of confusion, Nature of the goods and services, New submission on appeal, Phonetic similarity, Press articles, Proof of use, Purpose of the goods and services, Reputation, Similarity of goods and services, Substantiation of earlier right, Visual similarity, Weak element
Case no.: 91156879
Decision date: 09 Feb, 2006
Jurisdiction: United States
Subject matter: Likelihood of confusion, Similarity of goods and services, Reputation, Dilution
Case no.: 91250027
Decision date: 08 May, 2023
Jurisdiction: United States
Subject matter: Likelihood of confusion, Similarity of goods and services, Reputation, Dilution
Case no.: O/006/04
Decision date: 07 Jan, 2004
Jurisdiction: United Kingdom
Subject matter: Likelihood of confusion, Reputation, Phonetic similarity
Case no.: R0470/2012-2
Decision date: 11 Nov, 2013
Jurisdiction: European Union
Subject matter: Detriment to earlier mark, Dilution, Dissimilarity of goods and services, Distinctive element, Evidence of use, International registration, Likelihood of confusion, Proof of use, Relevant territory, Reputation, Unfair advantage
Case no.: R0162/2014-2
Decision date: 12 Apr, 2014
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Distinctive element, International registration, Likelihood of confusion, Phonetic similarity, Reputation, Unfair advantage, Visual similarity
Case no.: R1546/2013-2
Decision date: 02 May, 2014
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Descriptive element, Dissimilarity of goods and services, Figurative trade mark, Likelihood of confusion, Phonetic similarity, Reputation, Similarity of goods and services, Visual similarity
Case no.: 91213962
Decision date: 19 Jan, 2018
Jurisdiction: United States
Subject matter: Likelihood of confusion, Phonetic similarity, Reputation
Case no.: 91232164RE
Decision date: 06 Dec, 2021
Jurisdiction: United States
Subject matter: Phonetic similarity, Reputation, Dissimilarity of goods and services, Likelihood of confusion
Case no.: 91221706
Decision date: 13 Mar, 2019
Jurisdiction: United States
Subject matter: Visual similarity, Reputation, Likelihood of confusion
Case no.: 91174085RE
Decision date: 29 Apr, 2009
Jurisdiction: United States
Subject matter: Reputation, Unfair advantage, Phonetic similarity, Likelihood of confusion
Case no.: R1074/2011-5
Decision date: 16 Mar, 2012
Jurisdiction: European Union
Subject matter: Detriment to earlier mark, Dissimilarity of goods and services, Enhanced distinctiveness, Likelihood of confusion, Reputation, Similarity of the signs, Unfair advantage
Case no.: O/387/01
Decision date: 07 Jan, 2001
Jurisdiction: United Kingdom
Subject matter: Likelihood of confusion, Reputation, Phonetic similarity
Case no.: R1240/2006-2
Decision date: 08 Feb, 2007
Jurisdiction: European Union
Subject matter: Dissimilarity of signs, Identity of goods and services, Likelihood of confusion, Phonetic dissimilarity, Relevant territory, Reputation, Restriction of the list of goods and services, Visual dissimilarity
Case no.: R0776/2018-4
Decision date: 03 Mar, 2021
Jurisdiction: European Union
Subject matter: Figurative trade mark, Reputation, Similarity of goods and services, Similarity of the signs, Unfair advantage, Visual similarity
Case no.: R1010/2022-2
Decision date: 15 Mar, 2023
Jurisdiction: European Union
Subject matter: Conceptual dissimilarity, Figurative trade mark, Likelihood of confusion, Phonetic similarity, Reputation, Sales figures, Similarity of the signs, Visual similarity
...
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