Igor Demcak

Director of Trama Legal

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About

Igor is the founder of Trama. As an experienced attorney and a technology enthusiast, he dedicated his career to bringing the 21st century to the world of law. As a start-up founder himself, he understands the priorities of the entrepreneurs his company serves.

In his free time, Igor likes running, biking and spending time with his family and friends.

Education

Pavol Jozef Šafárik University, Košice, SK

Newest articles by author

labubu

June, 20253 minutes read

The hidden costs of going viral: Lessons from Labubu’s global takeover

By now, even if you don’t collect designer toys, you’ve probably seen Labubu — the spiky-haired, sharp-toothed creature who’s become the face of Pop Mart’s collectible empire. What’s less visible, though, is the clever trademark strategy behind Labubu’s meteoric rise. The story of this iconic toy serves as a masterclass in IP timing, territorial defense, and the surprising pitfalls of going global.

netflix media companies article

June, 20253 minutes read

How media companies protect their brands: The case of Netflix, Disney+, and HBO

In the world of entertainment, intellectual property isn't just a legal formality—it's the foundation of a media company’s business model. From blockbuster films and binge-worthy series to character-driven merchandise and licensing deals, the value of a brand often hinges on how well its trademarks are protected and enforced. Trademarks allow media giants to maintain creative ownership, fight off imitators, and capitalize on fan loyalty across global markets. In this article, we explore how leading companies like Netflix, Disney, and HBO use trademarks not only to defend their content, but to build billion-dollar empires around it.

meme article cover

June, 20255 minutes read

Top 5 memes that have been registered as trademarks

In the social media age, memes have become interwoven not just with internet culture, but culture as a whole. These comedic, often obscure images and short videos have become almost like a communicational tool between younger generations. It's no wonder then that memes which have achieved global popularity have also been trademarked, as their owners are seeking to capitalize on the mass appeal of the memes through merchandise and other commercial avenues.

international trademark registration

June, 20255 minutes read

Registering a trademark in multiple countries? Read this before using WIPO

If you're considering expanding into multiple markets, securing trademark rights in the relevant countries should be your #1 priority. Many businesses turn to the World Intellectual Property Organization (WIPO) to simplify the process. And while it’s a sound option, there are important nuances, limitations, and strategic considerations you should understand before filing.

Digital asset trademarks

June, 20253 minutes read

JP Morgan files for “JPMD” trademark: Is a new digital dollar in the works?

JP Morgan is making another move in the digital finance space. The banking giant filed a trademark application for “JPMD,” a potential signal of new developments in stablecoins or blockchain-based financial services. The filing adds to a growing trend of major institutions securing trademarks for digital asset offerings.

gaming companies article

June, 20253 minutes read

How gaming companies protect their brands: Nintendo, PlayStation, and Xbox

Over the years, some gaming companies have become notorious for strict and heavy-handed trademark enforcement. To the point where companies like Nintendo have damaged their reputation in order to properly protect their intellectual property. But there are numerous reasons why gaming companies have such a strong focus on IP protection—and greediness is not one of them. In this article, find out what makes trademarks so valuable in the gaming landscape.

Bangladesh trademark application success

June, 20253 minutes read

Bangladesh (DPDT) trademark application success rates

Bangladesh, an emerging South Asian economy with growing global trade ambitions, is actively developing its intellectual property framework to support innovation and brand protection. While the system is still evolving, understanding the current trends in registration success is crucial for prospective applicants.

Singapore trademark application success rate

June, 20253 minutes read

Singapore (IPOS) trademark application success rates

Singapore has cultivated one of the most robust and efficient trademark systems in the world. This article provides an overview of trademark filing trends and success rates in Singapore, along with insights to help applicants improve their chances of registration success.

Philippines trademark application success rate

June, 20253 minutes read

Philippines (IPOPHL) trademark application success rates

The Philippines, a dynamic Southeast Asian economy with a growing entrepreneurial landscape, offers a developing yet increasingly robust environment for trademark registration. This article provides a detailed overview of trademark approval trends in the Philippines and success rates to support applicants in navigating the trademark system.

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