Insights, key indicators and case studies that inspire providers of professional services.
A cross-sectional survey with a representative sample of 10,000 consumers was used to assess the consumers' attitudes towards the extent to which a brand influences their purchase behaviour and their willingness to pay premium prices.
24
Perceived importance of brand
11
Willingness to pay premium for brand
JP Morgan is making another move in the digital finance space. The banking giant filed a trademark application for “JPMD,” a potential signal of new developments in stablecoins or blockchain-based financial services. The filing adds to a growing trend of major institutions securing trademarks for digital asset offerings.
"Negotiation and conflict are not comfort zone activities for most of our clients, so our whole approach starts with the need to build confidence and manage the emotional demands of negotiating, using simple tools that actually work in real commercial situations." Read the whole story of Brass Tacks from the perspective of its Managing Director, Gareth Roberts, and learn how Trama protects this inspiring brand on its mission to provide effective negotiation training for the real world.
Branding is an essential element of every business, as every name, logo, and identity carries immense value for potential customers. For that reason, protecting your brand from conflicts and legal disputes is paramount. The recent trademark dispute between real estate firms "The Agency" and "The North Agency" serves as a stark reminder of the critical importance of conducting a comprehensive trademark search before registering any new business name, logo, domain, or related branding elements.
There is a myriad of reasons why trademark registration is of a crucial importance for advertising companies. This article presents a concise summary of 12 key reasons why every creative that sheds light on others should think about registering for a trademark.
There is a myriad of reasons why trademark registration is of a crucial importance for real estate companies. This article presents a concise summary of 12 key reasons why every real estate agency should think about registering for a trademark.
